rights and licenses granted in this Agreement; and (b) that none of the User Content is false, slanderous,
libelous, or in any way defamatory.
10. Intellectual Property Rights.
10.1. Generally. You acknowledge and agree that, except for User Content and except as
otherwise expressly stated in this Agreement, Ark Connect LLC (or its Affiliates or third-party licensors)
own all Intellectual Property Rights in and to all content and materials displayed, transmitted, performed,
included, or provided by us on or through The Ark Connect Services, including without limitation all text,
titles, photos, graphics, logos, designs, audio and video transmissions and recordings, and other content
(collectively, “The Ark Connect Materials”). Except as otherwise expressly provided in this Agreement,
we retain all rights in and to The Ark Connect Services and The Ark Connect Materials. As used in this
Agreement, “Intellectual Property Rights” means intellectual property rights arising from or in respect of
the following, whether protected, created, or arising under the laws of the United States or any other
jurisdiction: (i) fictional business names, trade names, company and corporate names, trademarks and
service marks (whether registered or unregistered), logos, Internet domain names, and trade dress rights,
together with the goodwill associated with any of the foregoing (collectively, “Trademarks”);
(ii) inventions, patent applications, and patents issued therefrom in the United States and in all other
countries, including all continuations, divisionals, continuations-in-part, inventions registrations,
re-examinations, registrations, renewals, utility models, reissues and the like corresponding thereto;
(iii) copyrights and registrations and applications therefor; (iv) proprietary and confidential information
which constitute trade secrets, such as proprietary and confidential know-how, inventions, discoveries,
concepts, ideas, methods, processes, designs, formulae, technical data, drawings, specifications, and
databases (collectively, “Trade Secrets”); (v) publicity rights, including without limitation the right to use
a Person’s name, image, photo, portrait, voice, sound-alike, likeness, and persona for advertising,
marketing, promotional, trade, business, and commercial purposes (collectively, “Publicity Rights”); and
(vi) moral rights, privacy rights, and sui generis database rights.
10.2. Our Trademarks. The names “The Ark”, “The Ark Connect”, “Ark Connect”, The Ark
logos, and the graphics, icons, logos, service names, designs, and layouts associated with The Ark
Connect Services (collectively, “The Ark Trademarks”) are the Trademarks of the Ark Connect Parties.
You agree that you will not use any of The Ark Trademarks (including as part of other Trademarks or
Internet domain names), or any similar Trademarks, in connection with any product, service, collective
membership, or certification in any manner that is likely to cause confusion or cause dilution of our
Trademarks. All other Trademarks are the property of the respective owners.
10.3. Feedback. We encourage you to send us messages, feedback, or data, including, for
example, ideas, comments, suggestions, or questions about The Ark Connect Services or any other
product or service (collectively, “Feedback”). You agree not to send us any information or ideas that are
sensitive or confidential, and you agree that any Feedback we receive from you will not be considered
confidential. You grant us a universal, royalty-free, non-exclusive, transferable, fully-sublicensable,
perpetual, and irrevocable license to record, use, practice, copy, modify, adapt, create derivative works of,
store, host, publish, publicly perform, publicly display, distribute, communicate, and transmit your
Feedback in any and all media or distribution methods (now known or later developed), and to exercise
all Intellectual Property Rights in and to your Feedback. We will be entitled to use the Feedback for any
commercial or other purpose whatsoever (including, for example, developing, improving, producing,
providing, or marketing products and services) without compensation to you or any other person sending
the Feedback, and we will not be under any obligation to tell you if and how we use any Feedback.
11. Claims of Intellectual Property Infringement.